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The Marcus Rashford Lesson: What One Voice Can Really Do

  • Writer: Terence W George
    Terence W George
  • Nov 20
  • 1 min read

In 2020, a 22-year-old footballer changed the course of government policy. Marcus Rashford didn’t have a political machine behind him.


What he had was:

  • moral clarity

  • personal authenticity

  • public trust

  • and 20,000 early supporters that quickly became 1 million


He made a Conservative government reverse a major welfare decision — twice.

Imagine that not limited to one man.


A Wonderful Home Grown Hero of Modern Times - Just Think How Many More Are There.


Imagine if 50 Rashford-equivalent’s lent their influence to public-led causes.


Imagine a system that organised that influence deliberately, instead of leaving it to chance.


That is the GB2GB model in one sentence:


Collective influence, professionally organised, focused on public good.

 
 
 

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