Supermarkets, Profits and the Cost-of-Living Story No One Tells

When supermarket CEOs warn that taxes will “force prices up”, the media often prints it without challenge.

But look deeper:

• profit margins have quietly doubled since 2017

• total sector profits have risen sharply

• many chains gained record revenues during Covid and after

• the tax increases they complain about are tiny compared to their gains

• The story the public hears:

“Yet apparently Higher taxes means your groceries must get even more expensive.

The Story They Don’t Hear:

“Supermarkets are already raising prices faster than their costs require.”

GB2GB brings daylight to this gap.

Not to attack businesses — but to stop baseless fear messaging reaching the public unchallenged.